Brett Arends, the author quoted above, is obviously not reading my blog. If he had, he would not have committed such a “silly unforced error.”
Yes, Mr Job’s hates keyboards and rightly so. (I was thinking of changing my blog from “Death of the Mouse” to “Death of the Keyboard”.) What Mr Arends has failed to understand is that Apple has tapped into a latent consumer demand for a keyboard-free, mouse-free, remote-free way to interact with smart-devices. Steve Jobs is not alone. Shigeru Miyamoto had a similar inspiration when he created Wii (See Resistance is Futile, NYT.)
So Apple is not winning, as Mr Arends, hypothesizes, because of the incompetence of everyone else. Apple is winning because the competition is looking for its vision in the rear view mirror. They are stuck in the keyboard-, mouse-, hyperlink-centric world of the past and present. Apple is designing for the voice centric, multi-touch, gesture-driven future.
And Brett, I think Apple’s vision extends past e-books straight into your living room.
Prediction: Within five years, Apple SmartTVs dominate the living room much like the iPhone dominates the smartphone space today (See The Next Big Thing).
